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Hear what I appreciate : activation of consumption motives for healthier food choices across different value segments
(Taylor & Francis, 2017-12-04)
- article
This study represents ‘nudging’ interventions aiming to promote healthier food choices by altering the environment where choices are made, without price incentives. The study focuses on the activation of a consumer’s ...
A Comparison of Motivational Patterns in Sustainable Food Consumption between Pakistan and Finland : Duties or Self-Reliance?
(Routledge, 2020-09-08)
- article
This research explores organic food consumption motivations in Pakistan and Finland. It links the findings to life goals typifying vertically collectivistic and horizontally individualistic cultures in order to produce a ...
Self-regulation of negative moods in a consumption context : irritation-, stress-, and dejection-alleviative self-gift behaviors in focus
(Vaasan yliopisto, 1998)
Monografiaväitöskirja
Monografiaväitöskirja
The dynamics of (de)stigmatisation : boundary construction in the nascent category of organic farming
(SAGE, 2020-01-21)
- article
This study finds that it is possible for organizations in emerging categories to resist stigmatization through discursive reconstruction of the central and distinctive characteristics of the category in question. We examined ...
Cross-cultural perspective on sustainable consumption : implications for consumer motivations and promotion
(Springer, 2021-12-31)
- article
Firms in the past have based their marketing and promotion strategies on the assumption of infinite resources and zero environmental impact. With the growing importance of environmental costs associated with finite resources, ...
Demystifying Horizontal/Vertical Cultural Difference in Green Consumption : A Cross-Cultural Comparative Study
(Routledge, 2020-12-10)
- article
To understand green consumption in cross-cultural context, this study examines the influence of horizontal individualism (HI-Finnish) and vertical collectivism (VC-Pakistani) cultural values on consumers’ attitude toward ...
“Unhealthy = Tasty”: How Does It Affect Consumers’ (Un)Healthy Food Expectations?
(MDPI, 2022-10-09)
- article
Consumers having a strong unhealthy = tasty (UT) belief are less likely to choose healthy food even though they recognize its health benefits, because they assume healthy food to be unpalatable. The aim of this study was ...