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Aineistot 1-4 / 4
The use of humorous branded content in order to increase brand image - Case:Brändärit and Crazy Ones
(2015)
Pro gradu - tutkielma
Pro gradu - tutkielma
It is easier than ever before to avoid advertising. Current market situation forces the brands to invent new ways to reach and attract consumers´ attention. It is nowadays important to be able to evoke feelings, arouse ...
Culture and consumer response on advertising; Comparison of Finnish and Italian consumers
(2011)
Pro gradu - tutkielma
Pro gradu - tutkielma
This study takes a look at consumer response on advertising. More importantly it focuses on how culture affects the way consumers respond to advertising. Culture’s effect is studied through advertising standardization and ...
CULTURAL INFLUENCES ON SERVICE QUALITY EXPECTATION: EVIDENCE FROM THE HEALTHCARE AND HIGHER EDUCATION SERVICES
(2017)
Pro gradu - tutkielma
Pro gradu - tutkielma
This research is aimed to examine the influences of culture on service quality expectation with the focus on two service contexts of healthcare and higher education. Through contrasting these two contexts, it can be realized ...
Advertising appeals and cultural values in social media brand posts: a comparison between Finland and Spain
(2018)
Pro gradu - tutkielma
Pro gradu - tutkielma
Social media offers companies new opportunities for marketing and investments in social media marketing are continuously growing. Brands are balancing between standardizing and adapting their traditional media marketing ...