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THE IMPACTS OF THE EMERGING MARKETS INSTITUTIONAL ENVI-RONMENT ON FOREIGN FIRMS - A Study on Finnish Cleantech Firms in China
(2014)
Pro gradu - tutkielma
Pro gradu - tutkielma
The institutional environment affects the strategy that firms must choose in order to do business in a given market and strategy then affects the firm’s performance. The purpose of this study was to investigate the changing ...
Strategy of Customer Relationship Management in Multinational Corporations
(2016)
Pro gradu - tutkielma
Pro gradu - tutkielma
A successful strategy and system of Customer Relationship Management will help the company to better understand the needs and the behaviour of customers. Especially in Multinational Corporations, which an organization that ...
Congruency between brand and consumer values and its relation to brand attitude: a study of a well-known food brand on the Russian market
(2016)
Pro gradu - tutkielma
Pro gradu - tutkielma
Understanding consumer behavior has become one of the priorities of marketing managers. This knowledge is crucial for companies so as to build strong brand-consumer relationships and to develop adequate marketing communication. ...
Impact of recession to companies marketing activities
(2011)
Pro gradu - tutkielma
Pro gradu - tutkielma
Recession is interesting and multidimensional phenomenon, which has been on the headlines lately. Phenomenon has been studied earlier and the consequences of it have been target of interest for business and academic. Purpose ...
ALIGNMENT OF BUSINESS STRATEGY AND SUPPLY CHAIN MANAGEMENT: a study of medium-to-large-sized internationalized German companies from an international business student perspective
(2017)
Pro gradu - tutkielma
Pro gradu - tutkielma
In an increasingly globalized world, effective supply chain management and its alignment with a company’s business strategy is seen as a firm’s competitive advantage. Existing studies, which were conducted in internationally ...
Motivations of Users Participating in MNES’ User Communities - A Comparison between the Indian and Dutch Users in the Application Software Industry
(2014)
Pro gradu - tutkielma
Pro gradu - tutkielma
The markets have become more demanding for companies, when they have to bring new products/services to the markets faster. Also, the needs of customers are dispersed and change rapidly. Many companies cannot face these ...
EXPLORATORY STUDY OF HUMAN RESOURCE BASED CONTROL MECHANISMS IN FINNISH-CHINESE INTERNATIONAL JOINT VENTURE: A FOREIGN PARENT PERSPECTIVE
(2010)
Pro gradu - tutkielma
Pro gradu - tutkielma
The main objective of this case study is to explore the use of four human resource based control mechanisms: staffing of the key positions , training and development , performance appraisals and compensation and rewards ...
Foreign direct investment location and host country institutions in Latin America
(2013)
Pro gradu - tutkielma
Pro gradu - tutkielma
In this study, I look at how host-country competitiveness and the institutional environments in particular affect the location of FDI, in the case of Latin America. In the last years, the global economy has become more ...
The role of interactive networks in the creation and growth of accelerator-startups
(2013)
Pro gradu - tutkielma
Pro gradu - tutkielma
The business accelerator has been a rising organizational model from the last two decades onward. As a subcategory of business incubators, these organizations assist startup potentials in the actualization, creation, and ...
International distribution channel strategies for service products: Case study research on Internet of Things enabled innovative B2B services
(2015)
Pro gradu - tutkielma
Pro gradu - tutkielma
This master’s thesis research examines how manufacturing companies in the high-technology industries have crafted their distribution strategies, why the decisions have been made and how the channels are evolving. The main ...