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Silence as a moment of luxury : insights from contemporary travellers visiting churches
(Emerald, 2019-11-29)
- bookPart
This chapter focusses on travellers’ pursuit of silence. This quest may be a counteraction to the current invasion of noise in everyday life. Silence has become something rare, unique and exclusive – which conveys luxury ...
How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper
(Elsevier, 2018-03-01)
- article
This study theorizes and tests the effects of consumers' personality and social traits on preferences for brand prominence, and it explores the mediating effects of gender and culture. It focuses on how consumers' need for ...
Using colour semiotics to explore colour meanings
(Emerald, 2018)
- article
Purpose
The impact of colour is acknowledged within the marketing field. However, research on colour communication is limited, with most prior studies focusing on pre-defined meanings or colour associations. The aim of ...